Less noise.
More clarity.
Find your angle.

Messaging isn't just words. It's a system. The right narrative makes you the obvious choice in the eyes of users, buyers and investors.

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Too many competitors. Too much noise. Being louder won't win customers. Clarity and consistency will.
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A sharp narrative defines your positioning. Speaking with one clear voice brings product, brand and sales into alignment.
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Less noise. More clarity.

Craft the right narrative.
Become the obvious choice.

Your vision is easier to articulate. Everyone can explain what your company does, and how it differs from competitors in the market.

Customers get your positioning.
‍Buyers and users think "That's exactly what I need" when they come across your messaging.

Branding attracts the right people. Your identity isn't just visuals, but truly reflects why you're here, and where you're headed.

"Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye."

Max Herrmann

CEO & co-founder @Nopli

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"The way Roupi has articulated Plasma's messaging and identity helps us position as a pioneering technology company."

Jean-Baptiste Guerraz

CTO & co-founder @Plasma

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"Roupi demonstrated a remarkable ability to quickly grasp complex topics and turn them into effective solutions. The quality of their execution is superior, ensuring our projects are not only completed on time but also exceed our expectations."

Arthur Larrey

CEO & co-founder @Audion

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"Roupi helped us turn a complex vision into a sharp, ownable narrative. Thanks to them, ‘The agency for AI agents’ isn’t just a tagline—it’s who we are."

Julien Touzé

CEO & co-founder @Skilld

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How I craft your narrative.

01.
The core narrative

A.k.a. the CEO story. This steps focuses on very high-level messaging that aligns executives, investors, your teams and the media with your strategy.

Founders & C-level vision

Every project starts with deep conversations with founders about the vision, product and business goals.

Buyers & users interviews

A clarification or new interpretation of your category, ideal customers profile and the edge you bring with you.

Product onboarding & try out

Where the magic starts to happen. The storytelling structure that defines how you bring your story and unique point of vue to the world.

Market trends & signals

What’s the word amongst your target market? Latest client expectations, new challengers in the industry, trends to follow or unresolved challenges.

02.
GTM
messaging

This is the essence of product marketing. Knowing your ideal buyers and users inside-out, and putting all the right elements in place to help them choose your product.

Product positioning

A personality that evokes emotions will invite your audience to feel connected, understood, and genuinely engaged.

Value propositions & messaging

Your visual expression sparks feelings instantly, and makes your public sense who you are and why it matters to them.

Go-to-market strategy

The key words, or sentences that recap everything and make things sound so unique.

Sales enablement

How will you make users feel once they’re onboard?

03.
Brand storytelling

Here we dig the soul of your company. Why you're here, battling to create something new. Storytelling conveys emotions to rally your audiences under your banner.

Brand promise

Websites are at the crossroads of your narrative and specific messaging for each of your target audiences.

Tone of voice

We help you build a product as bold and differentiating as your narrative.

Creative communications & copywriting

From advertising and PR to socials, events or video content. Let us make you shine.

PR & thought leadership

When done well, decks become gems of clarity and persuasion. We love decks.