Roupi is a narrative design studio crafting stories and experiences that serve your strategy. We help you find the best angle to win your market.
Going from Noise to Voice
So many competitors. Too much noise. Being the loudest won't build your category or win customers. Clarity, coherence and conviction will.
By merging multiple perspectives into a single voice, we craft a powerful narrative that defines your unique positioning. A narrative where your product, brand and sales align effortlessly.
Stop trying to make noise. Claim your voice.
Strategy is easier to articulate. Everyone can explain what your company does, and how it differs from competitors in the market.
Your brand shows your ambition. It’s not just visuals. It’s about crafting a presence that truly reflects where you're headed.
Product is aligned with the mission. Features are beyond functional - they carry meaning. Users reuse and recommend your services.
Strategic Narrative is about finding your angle. It starts with an immersion phase: we listen and observe all the things that may be relevant for your future business transformation.
Let's claim your voice. We materialize your narrative around four storytelling components designed to resonate deeply with your audience and appeal to their emotions.
Storytelling assets materialize into touch points, relevant to the audience's expectations at a given moment. Every interaction is an opportunity to deliver value.
Where listeners turn into customers.
Build a new model, not a new tech.
The agency for AI agents.
Motus, revived for a new generation of players.
Enjoy your airport moment.
2nd hand, rewired for e-commerce brands.
Tomorrow's healthcare, inspired by your care.
Payments on your terms.
Closer to the doers.
A touch of softness in your home.
Predictable and scalable customer relations.