It’s 2024. Markets evolve faster than ever. Even when you’re bringing something revolutionary to the table, it’s key to have your own competitive edge and to know how to claim it.
Your story must be told in a way that relates to how your customers and the market feel. As well as collaborators and future talents, investors, journalists, officials.
That's a lot.
So many different people to address, different pain points. You must be specific yet say everything at once. Without a good narrative to lead everyone, it can be really hard to scale.
Your vision is clear, but how do you express it in all the aspects of your company? Building a brand, going-to-market or raising funds basically require the same thing.
A relatable and convincing story.
By merging your vision, values and technology with a deep knowledge of your customers, we get to a messaging that's unique, remarkable and easy to articulate.
The story we build together serves as a guide to create your visual identity, launch offers or fuel your content strategy. It works just as fine if you want to make a leading event or a website that converts.
Growth always starts with a good narrative.
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Jean-Baptiste GuerrazCTO & Co-Founder at Plasma
"The way Roupi has articulated Plasma's messaging and identity helps us position as a pioneering technology company."
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Clément Carrier
CEO & Co-founder at Aria
“Roupi has the capacity to understand complicated issues and translate them into simple ideas. They immediately made our messaging clear, well structured and impactful.”
Max Herrmann
CEO & Co-Founder at Nopli
“Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye.”
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Charlotte JusseauChief Comms Officer at Ouicare Group
"Roupi supported us in structuring our Brand platform, communications and content strategy. We are super satisfied with his support, he systematically went further than the initial scope of his missions."
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Julien TouzéCEO & Co-Founder at Skilld
“Working on our narrative kicked things into high gear as part of Skilld's pivot. We now have the means to unite our team, our investors and our clients around our project.”
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Antoine Lesqueren
Managing Director, CPO & Co-founder at Fretlink
“Roupi was a key partner in positioning Fretlink as a recognized player in our sector. They excel in brand positioning, content marketing and communication strategy.”
And of course, we begin with you. Through a series of briefings and audits, I dive deep into your intents for growing your business over the next 10 to 15 years.
Next step : getting to know your customers, prospects and users. What they actually need to get done in their job or daily life. What’s on top of their mind?
Discovery ends by stating the things you approach differently than competition, and using that as an advantage to position your brand.
From company strategy to Brand Platform. Going from analysis to strategic decision-making, we select the right determine how it will guide messaging.
Bring your narrative to life with the right tone and script. From an initial brand script, we articulate the messages so they're both comprehensive and easy to speech.
Then we focus on internal alignment around this new narrative, which will also evolve with their feedback.
Brand identity. Build your brand’s final assets and design the strategy to make you shine to the world.
Create the tools you and your team need to go forward with a clear, cohesive message.
Produce ambitious content and platforms to help you be visible, sell, recruit and raise funds.
