It’s 2023. Markets evolve faster than ever. Even when you’re bringing something revolutionary to the table, it’s key to have your own competitive edge and to know how to claim it.
Your story must be told in a way that relates to how your customers and the market feel. As well as collaborators and future talents, investors, journalists, officials.
That's a lot.
So many different people to address, different pain points. You must be specific yet say everything at once. Without a good narrative to lead everyone, it can be really hard to scale.
Your vision is clear, but how do you express it in all the aspects of your company? Building a brand, going-to-market or raising funds basically require the same thing.
A relatable and convincing story.
By merging your vision, values and technology with a deep knowledge of your customers, we get to a messaging that's unique, remarkable and easy to articulate.
The story we build together serves as a guide to create your visual identity, launch offers or fuel your content strategy. It works just as fine if you want to make a leading event or a website that converts.
Growth always starts with a good narrative.
Timothée d'ArcoFormer CFO at Fretlink
"The way Pierre has articulated Fretlink's messaging and identity helped us position as a pioneering tech company in road freight. As a CMO he will do magic, even on a budget."
Antoine Le Squeren
Co-founder and Managing Director at Fretlink
"Pierre has been the leading craftsman for Fretlink's positioning and recognition as a major player in our vertical. He excels in brand strategy, content marketing and communications."
Baptiste GlorionCo-founder and Executive Producer at Bengale
"Roupi has helped Bengale make a necessary shift in the way we position the company and present our offering to the market. Now it really looks like us."
Charlotte JusseauCommunications Director at APEF
"Roupi supported us in structuring our Brand platform, communications and content strategy. We are super satisfied with his support, he systematically went further than the initial scope of his missions."
Co-founder and Executive Producer at SweetDoh
"Pierre has tastefully repurposed our brand towards its true goal: producing delightful films with the very best ingredients, and just enough of love and flour. Just like a French baker would."
And of course, I begin with you. Through a series of briefings and audits, I dive deep into your intents for growing your business over the next 10 to 15 years.
Next step : getting to know your customers, prospects and users. What they actually need to get done in their job or daily life. What’s on top of their mind?
Discovery ends by stating the things you approach differently than competition, and using that as an advantage to position your brand.
From company strategy to Brand Platform. Going from analysis to strategic decision-making, we select the right determine how it will guide messaging.
Bring your narrative to life with the right tone and script. From an initial brand script, we articulate the messages so they're both comprehensive and easy to speech.
Then we focus on internal alignment around this new narrative, which will also evolve with their feedback.
Brand identity. Build your brand’s final assets and design the strategy to make you shine to the world.
Create the tools you and your team need to go forward with a clear, cohesive message.
Produce ambitious content and platforms to help you be visible, sell, recruit and raise funds.