Claim your voice and win your market.

Roupi is a narrative design studio crafting stories and experiences that serve your strategy. We help you find the best angle to win your market.

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Going from Noise to Voice
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So many competitors. Too much noise. Being the loudest won't build your category or win customers. Clarity, coherence and conviction will.
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By merging multiple perspectives into a single voice, we craft a powerful narrative that defines your unique positioning. A narrative where your product, brand and sales align effortlessly.
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Stop trying to make noise. Claim your voice.

Going to market with the right angle makes everything consistent:

Strategy is easier to articulate. Everyone can explain what your company does, and how it differs from competitors in the market.

Your brand shows your ambition. It’s not just visuals. It’s about crafting a presence that truly reflects where you're headed.

Product is aligned with the mission. Features are beyond functional - they carry meaning. Users reuse and recommend your services.

"Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye."

Max Herrmann

CEO & co-founder @Nopli

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"The way Roupi has articulated Plasma's messaging and identity helps us position as a pioneering technology company."

Jean-Baptiste Guerraz

CTO & co-founder @Plasma

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"Roupi demonstrated a remarkable ability to quickly grasp complex topics and turn them into effective solutions. The quality of their execution is superior, ensuring our projects are not only completed on time but also exceed our expectations."

Arthur Larrey

CEO & co-founder @Audion

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"Roupi helped us turn a complex vision into a sharp, ownable narrative. Thanks to them, ‘The agency for AI agents’ isn’t just a tagline—it’s who we are."

Julien Touzé

CEO & co-founder @Skilld

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Meet Roupi, narrative partner.

01.
Strategic Narrative

Strategic Narrative is about finding your angle. It starts with an immersion phase: we listen and observe all the things that may be relevant for your future business transformation.

Founders vision & company exploration

Every project starts with deep conversations with founders about the vision, product and business goals.

Market signals

What’s the word amongst your target market? Latest client expectations, new challengers in the industry, trends to follow or unresolved challenges.

Positioning strategy

A clarification or new interpretation of your category, ideal customers profile and the edge you bring with you.

Strategic Narrative

Where the magic starts to happen. The storytelling structure that defines how you bring your story and unique point of vue to the world.

02.
Storytelling
Components

Let's claim your voice. We materialize your narrative around four storytelling components designed to resonate deeply with your audience and appeal to their emotions.

Tone of voice

A personality that evokes emotions will invite your audience to feel connected, understood, and genuinely engaged.

Identity

Your visual expression sparks feelings instantly, and makes your public sense who you are and why it matters to them.

User promise, tagline & key messages

The key words, or sentences that recap everything and make things sound so unique.

Core experience

How will you make users feel once they’re onboard?

03.
Audience Touchpoints

Storytelling assets materialize into touch points, relevant to the audience's expectations at a given moment. Every interaction is an opportunity to deliver value.

Website & digital experiences

Websites are at the crossroads of your narrative and specific messaging for each of your target audiences.

Product design & UX writing

We help you build a product as bold and differentiating as your narrative.

Creative communications

From advertising and PR to socials, events or video content. Let us make you shine.

Decks: sales, VCs, team, partners

When done well, decks become gems of clarity and persuasion. We love decks.